International Partner Search

Innovation & Technology Offer

Digital personal shopper

Country of Origin: Italy
Reference Number: TOIT20170801002
Publication Date: 2 August 2017

Summary

An Italian company has developed a system and app that is a new digital personal shopper, that may suggest customers offers around the corner and is very useful to shops and stores to enlarge their clientele and promote their products and services. 
The company is looking for partners for licensing the product and services or companies for further developing the tool for commercial agreements with technical assistance.

Description

Systems for the promotion of products and/or services, and applications to be used in marketing functions, are more and more frequent. However, concerning shops, this is not easy to use current technologies to promote own activities. 

A personal digital shopper is a system and app, which is based on the exploitation of billboards and their potential. 



The billboard is nothing other than a sensor that communicates with an app, from 1 up to a 80 m distance: anyone passing by, close (or at a programmable distance) to a store, shop window or shelves, will receive a commercial spot with all the offers and presentation of that business. The system allows shops and commercial businesses to reach a wide audience, giving visibility to a business without changing the way people work, and without spending further time.



An Italian company has developed such a system that works well with at least 50 commercial businesses aggregated together and this is why the company is looking for aggregated clusters of businesses interested in further developing the tool or intermediary organisations for commercial agreements with technical assistance. The company would create a functionality that involves all the 50 businesses together in order to have the application personalised for them. This is why the company is open to commercial agreements with technical assistance.

Advantages and Innovations

The digital personal shopper addresses the targeted message to the right people and intercepts them when they are close to the product. The digital personal shopper, sends a notification concernig the offer, which will be stored on the smartphone, so that it can be reviewed in a further moment and remind them of the offer, even without an Internet connection.

This system and application is very interesting for the use of shops and local businesses that wouldn't have the opportunity to promote their activities and reaching a large local audience, compared to other marketing options that are less targeted.

Stage Of Development

Already on the market

Requested partner

The company is looking for intermediary organisations aggregating groups of shops and businesses for commercial agreements with technical assistance, or clusters of stores and commercial activities (groups of several shops and businesses), interested in implementing the system and application through commercial agreements with technical assistance. 

A certain degree of customization is needed when many businesses are clustered together as the solution has to adapt to specific sector and domain.