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Website marketing tool for real time interaction with users

Country of Origin: Spain
Reference Number: TOES20170327001
Publication Date: 27 March 2017

Summary

Spanish SME, specialized in digital marketing, has developed a website marketing tool that allows interaction with users in real time. It monitors the website activity in order to convert potential leads into customers through actions like pop-up, chat, video-call or even java script actions. The company is looking for cooperation under license agreement.

Description

Client analysis has become a basic pillar for many companies in order to design an accurate and effective marketing strategy. Therefore, most companies dedicate a good amount of resources to this task in order to collect as much information as possible, about actual and potential clients.



In the past few years, e-commerce has become one of the main tools for sales, so nowadays, analyzing website users behaviour is completely essential for any digital company.



The technology developed by the Spanish company, addresses this need by providing a website marketing tool that allows interaction with users in real time, helping to convert potential leads into customers through actions like pop-up, chat, video-call or even java script actions.



It offers the following features:



-Visitors tracking: information about visitors’ behavior of any website through personalized dashboards. It assigns a scoring to each client in order to automate personalized campaigns.



-Scheduling automatic events: configuration of actions based on visitors’ behavior: alerts when visitor goes through some pages, chat when leaving empty shopping cart…



-Real Time Actions: Real time monitoring of the visitors in order to launch personalized campaigns depending on the users profile and make them became clients (pop-up, chat, video-call or java script actions).



-Email marketing tracking: It monitors e-mail marketing campaigns by analyzing the web traffic generated from it.



-CRM Synchronization: Web browsing habits enrich the CRM profiles.

-Web analytics: It allows to create predictive models from navigation info and customer profiles in order to optimize campaigns.



The company is looking for international ICT integrators willing cooperate under license agreement.

Advantages and Innovations

-Main innovation compared to similar solutions in the market, is that can be easily integrated with any CRM and email marketing tool, in order to get valuable information from anonymous visitors that makes easier to convert them into clients in real time.



-Easy to deploy by just including a pixel in the website.

Stage Of Development

Already on the market

Requested partner

The company is looking for international ICT integrators (specially those with experience in CRM platforms development and commercialization) willing to incorporate this technology to their solutions portfolio, and commercialize it within their area of influence under license agreement.