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Electronic seal supported by radiofrequency and near field communication platform

Country of Origin: Spain
Reference Number: TOES20170711002
Publication Date: 5 September 2017

Summary

A Spanish SME,active in the IT sector,has developed a technology platform of special interest for protected designation of origin industries (wine, olive oil...) and local industries with typical stuff internationally recognized by their geographical location. This tool is made of a personalized electronic seal and a software  platform. They are seeking final users for commercial agreement with technical assistance or local IT/Marketing service providers for technical cooperation.

Description

Nowadays, when exporting protected designation of origin industries face several problems like:



1. Important barriers to approach luxury markets.

2. Expensive merchandising and marketing versus competitors who sell similar products but massive stocks. 

3. Lack of identity and weak market positioning.

"Brand warranty" needed.

4. Stuff doesn´t tell its "storytelling".

5. Innovation gap.



State of art technologies to overcome these issues don´t cover all of them at the same time and are expensive in some cases. Besides, these technologies (NFC, RFID, software and hardware) are not used together to provide a single solution.

 

A Spanish SME which main activity is electronics design and security, has developed a novel RFID (Radiofrequency) and NFC (Near Field Communication) based platform to mitigate these problems.



This innovative "marketing" technology is made of an electronic seal (personalised RFID tag) and a software to manage all digital information in an easy and friendly way.



The platform can work with UHF (Ultra High Frequency) and NFC (Near Field Communication) standards.



Some functionalities provided by this technology are:

1. Traceability of the item

2. Single and unitary identification

3. Digital Information in several languages

4. Origin certification (anticopy tag)

5. Quality guarantee

6. Big Data access

7. Innovative promotion of the product



This technology is of special interest for protected designation of origin industries like wine, olive oil, cheese,... or even for those industries with typical products internationally recognized by their geographical location (knives, hats, silk, handcrafted...)



The Spanish SME is interested in getting in contact with final users (industries) for commercial agreement with technical assistance. 



IT & Marketing service providers  are also sought for technical cooperation.

Advantages and Innovations

Advantages

- Full customization of the technology for final user.

- Clear costs reduction

- Novel personalised marketing tool.

- Multilanguage platform

- Easy update of digital information.

- Data collected by NFC tags can be processed to make decisions concerning to marketing management, logistics, metrics and gelocations of clients. 



Innovation

- Clear and direct interaction between the customer and the producer/manufacturer via mobile devices or computers.

- Combination of hardware processes and RFID and NFC technologies for single and unitary identification of products/items in any sector.

Stage Of Development

Already on the market

Requested partner

Type: Industry (especially those with added value supported by a brand or product) as final users or providers of IT/Marketing services to those industries.



This technology is of special interest for  protected designation of origin industries like wine, olive oil, cheese,... or even for those industries with typical products internationally recognized by their geographical location (knives, hats, silk, handcrafted...)



The role to be played by the partner will depend on their profile:



a) Commercial agreement with technical assistance is sought with final users for customization, implementation according to their needs and technical support.



b) Technical cooperation in terms of activities for adaptation to local markets: language translation, dissemination and marketing of the technology, local support and legal issues.